The Art in Custom Kit
Why Sublimation is the Rider’s Secret Weapon
In the world of mountain biking and action sports, your gear is more than just fabric—it’s your armor, your identity, and your mobile billboard. But there is a massive difference between a jersey that just looks good in the and one that survives a season of mud, crashes, and power washes.
When we talk about high-performance kit, the magic happens in the sublimation process.
Zero Feel, Maximum Durability
Unlike traditional screen printing or embroidery—which can feel heavy, itchy, or peel off after a few rough rides—sublimation embeds the ink directly into the fibers of the fabric. We use only the very best Coolmax Technical materials in the construction of our jerseys. Through years of testing it is our go to product
Breathability: Because the ink becomes part of the cloth, the "pores" of the technical fabric remain open. You get full airflow without that "plastic patch" feeling on your chest.
Zero Fade: You can scrub it, soak it, and ride through the thickest brush. The colors stay as sharp as the day they were printed.
Lightweight: On long climbs or technical descents, every gram counts. Sublimated designs add zero weight to the garment.
The "Rider-Owned" Difference
There is a specific soul in a kit designed by someone who actually knows what it’s like to drop into a technical line at dawn. Custom apparel isn't just about slapping a logo on a shirt; it’s about a collaborative design process that reflects the personality of the team or the individual rider.
From the initial sketch to the final press, the goal is always the same: Bespoke quality that stands up to the elements.
Why Custom Matters
Whether you’re hitting the local trails in Wales or racing on the national stage, standing out matters. A custom jersey tells the world you’re serious about your craft. It’s about building a community, representing your sponsors, and feeling like a pro every time you swing a leg over the frame.
The trail doesn’t compromise—and neither should your gear.